Analytics Insider

6/29/2007

Please Don’t Steal Our Book!

Filed under: 2 — psostre @ 12:56 pm

So… I have to admit that I really don’t know much about BitTorrent. I do know however that torrent users are not being kind to me. Several people have told me and my co-author that they were able to get our book, Web Analytics for Dummies, for free through torrent downloads.

This sucks. I’m all for freedom of information, but we spent a lot of time on that book. We both sacrificed weekends, turned down paying gigs, and generally worked really hard to get that book written. When someone downloads the book for free instead of paying for it, it means our efforts went unappreciated. If this happens on a small scale, I suppose it wouldn’t be a huge deal, but as of this writing, to my dismay, links to torrent downloads make up four of the top five results for the google search “Web Analytics for Dummies”.

It’s obviously hurting our sales at this point, and quite frankly, I’m not sure what we can do. If you have any ideas, please let us know in the comments.

For those of you who are interested in the book, please order the book legally.

6/28/2007

What’s Your Favorite Blog Analytics Tool?

Filed under: 2 — Jennifer LeClaire @ 12:47 pm

I was talking with Reese Spykerman, a web designer who specializes in blogs, about blog analytics. Reese agreed with me that web analytics can be a powerful asset for a blogger, particularly if the blog serves as a business or self-promotional vehicle. Analytics tools can help measure traffic, the popularity of a particular article and hits from search engines for particular keywords.

“The combination of this data can empower a blogger to write more carefully targeted articles (in response to the popularity of a particular previous article, or in response to keyword searches), which can build a bigger and more loyal blog audience over time,” Reese says.

There’s plenty of tools, both free and commercial, from Google Analytics to Mint to HitTail. What’s your favorite and why?

6/27/2007

Using Web Analytics to Impress Your CMO

Filed under: 2 — Jennifer LeClaire @ 1:14 pm

As the evolution of online business analysis continues, web analysts, marketers, and other every day web analytics users are now applying best web practices to the entire business. However, users sometimes analyze metrics that are only meaningful to them or their small team. So how do you impress the CMO?

Today, web analytics go far beyond the traditional web metrics into areas such as cross-channel marketing, customer relationship management, Web 2.0 analysis and offline strategy. Breaking traditional web analytics boundaries, evoking new usages, and taking meaningful action on metrics is empowering marketers to get the attention of and impress their CMO.

Attend this webcast and join Jim Sterne, President of the Web Analytics Association, and Akin Arikan, Director of Segment Management for Unica Corporation, to learn how web analytics influence the entire enterprise and the invaluable lessons web analysts can teach CMOs.

Click here to register for this free seminar.

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