Scan Alert has issued a report called “Digital Window Shopping 2007.” Scan Alert’s analysis of more than 2.6 million online sales reveals how consumers are taking more time than ever to make up their minds about where they want to spend their money online.

In 2005, the average time delay between a consumer’s first visit to a website and the time of purchase was just over 19 hours. The 2007 report figure is more than 34 hours.

The report also details why advertisers must reevaluate their pay-per-click (PPC) advertising campaigns, discusses how retailers can influence “cautious shoppers” to buy more often, and shows how shopping cart abandonment is a well established habit of the modern online shopper.

Click here to visit ScanAlert to read the full report. There are some interesting insights here that you don’t want to miss.

The Web Analytics Association (WAA) today announced the WAA Base Camp, a series of one-day web analytics workshops that offer valuable information for newcomers, current practitioners and veterans alike, providing a solid foundation in website measurement, with authoritative course materials taught by industry experts.

The first workshop, “Introduction to Web Analytics,” is geared toward new web analytics professionals and managers, and provides a place to get grounded in the basics. Attendees learn the definition of web analytics and associated terms, how to get started, what to expect, necessary skills and technologies, and potential hurdles and hazards. The workshop provides a foundation and prepares attendees for the more advanced areas of analysis and optimization.

Yours truly will be teaching these workshops in Boston, Chicago and New York in August. Be sure to join me.

Click here to register.