Analytics Insider

TheNonProfitTimes is introducing its readers to web analytics with a primer that includes the usual definitions and free tool suggestions. What strikes me is that it’s opening the eyes of yet another audience. Soon the eyes of the entire web site owning world will be open to this technology. The ones who embrace it as more than a bunch of pretty graphics will be the winners in their conversion-boosting, optimization-seeking endeavors.

What other industries are yet unclear, but could benefit, from web analytics? Let’s spread the word.

Click here to read the article in the NPT.

While I couldn’t find much on their website, Visual Sciences fall user conference VisCon is just around the corner – October 9-12.

I got this email from them and I thought I’d help spread the word:

SAVE THE DATE – October 9-12

Oct 9-10: Two full days of best practices, client success stories and analyst presentations
Oct 11-12: Two full days of ActiveInsights educational training and product certification courses
Exclusive ONE-ON-ONE SESSIONS with Visual Sciences experts
PRODUCT AND PARTNER GALLERIES
Plenty of networking activities and opportunities for fun over the course of the event
Fall is a beautiful time of year in Washington, DC – the leaves reach their peak colors, the summer tourists have returned home and the temperatures are cool and comfortable. The timing and location couldn’t be better for the fall Visual Sciences user conference taking place October 9-12. VisCon will be held at the Reagan Center, a beautiful conference center located in the heart of our nation’s capitol and close to its many sites, including the White House, Smithsonian, National Monuments and the US Capitol (view area map).

You have your choice of two beautiful hotels – the historic Willard Hotel and the JW Marriott – each within walking distance of the conference. Book by September 7th and mention Visual Sciences to take advantage of our discounted event rates. You can even extend your stay at this rate and enjoy the fall season in Washington, DC for a few more days!

Willard InterContinental Washington
Reservations: (202) 628-9100 or 1(800) 827-1747 $349.00 per night

JW Marriott Pennsylvania Avenue
Reservations: (202) 393-2000 or 1(800) 228-9290 $359.00 per night

These four days will feature discussions of important trends in analytics, company and product updates, best practices from your fellow users and educational training sessions. With plenty of educational, networking and after-hours events, this promises to be another memorable VisCon.

We are updating our web site and will continue to notify you as important event and registration information becomes available. If you have any questions in the meantime, please contact events@visualsciences.com.

We look forward to seeing you in two months!

-The Visual Sciences Team

Join Eric T. Peterson, consultant, practitioner, and best-selling Web analytics author as he outlines his strategy for making Web analytics easy! Based on volumes of recently collected data and nearly a decade in the field, Mr. Peterson will demystify many problems common to Web analytics and get your company headed in the right direction.

It’s easy to be overwhelmed by the volume of metrics and reports that analytics professionals receive every day, but if you set specific goals and can avoid some of the common mistakes, web analytics can positively transform your organization. Regardless of the technology you use or your level of experience with Web analytics, this is a must-see Web analytics presentation.

Click here here to register for the event.