Atomic Labs just launched a new web analytics tool to address the needs of companies dealing with some of the most performance-intensive challenges facing the IT industry today with its fast event-driven architecture.

Dubbed Pion, the company claims its architecture is able to process millions of complex calculations per second on commodity hardware.

Pion’s features include tagless web analytics. That eliminates the cost, data loss and overhead associated with conventional page tags. Does it work? I haven’t tried it, but the promise is well, promising. You can send your real-time info to web analytics solutions such as Omniture, Google Analytics, WebTrends, and CoreMetrics.

Pion also says it helps you merge online behaviors with offline data to create a more holistic view of the customer to drive better business results. I’m a big fan of such solutions, as my readers know.

Pion’s approach to log processing claims to help companies save time and resources by filtering the critical events from the noise to feed event management systems, and compliance databases.

And its “Real-Time Extract Transform and Load” is supposed to ensure you can have the latest data to make the critical decisions businesses depend on. Rather than batching results and delaying data, this solution gives it to you as it comes.

As the co-author of Web Analytics For Dummies, a recent post at Genesis Interactive’s corporate blog got my attention. The post promised web analytics “for the common man.” They say LiveClicks can start tracking your website’s statistics in real-time by just inserting one line of code directly onto your website.

Sounds promising.

The company stressed that LiveClicks isn’t even trying to replace Google Analytics, but rather compliment it by simplifying analytics so that even a proverbial dummy could understand them. The company is thinking about a free version and is asking for feedback.

Omniture just inked its first partnership with a social media platform vendor, Lithium Technologies Inc. What does this mean? Retailers can use the web analytics tools to analyze the impact of communities, blogs and other social features on customer behavior.

For example, a retailer could drill down into how a forum or blog post affects customer retention or spurs sales. It could also reveal what types of content are most valuable for particular customer segments. Expect to see more of this as social media gets ingrained in retail.

Click here to read more about this on InternetRetailer.com.