Key Performance Indicators. There’s a lot of talk about them, but few truly understand them beyond the basics. Yet it’s vital, in many cases, to develop custom KPIs so you can make the most out of the data you’ve collected. Where to begin?
Avi Kaushik has eight good rules over at his blog. I like this one the best: “Using KPI’s that can tie back to the ‘old world’ and ‘traditional metrics’ and help you bring people to the current age.” I like it because it helps many who may be unfamiliar with web metrics get a better grasp on the concept. And that’s an admirable goal in a Web world, isn’t it?
Thanks, Avi, for putting out this great list!
WebTrends says Internet users are embracing Google Chrome browser.
Chrome debuted three weeks ago, and it’s already the fourth most popular browser used by visitors to the web site of The Daily Telegraph, Britain’s highest selling newspaper. WebTrends Analytics certifies nearly 2 percent of traffic to telegraph.co.uk used the new browser, topping Netscape, Mozilla, Opera and other browsers.
“It’s absolutely crucial for any business with a web presence to have a clear view of the browsers that visitors are using,” said Christian Howes, WebTrends digital solutions architect. “WebTrends responded quickly to support Chrome so our customers could continue capturing and accurately measuring all of their visitors.”
WebTrends is one of the first web analytics firms to incorporate Google Chrome into its On Demand web analytics reports. This update enables customers to report on visitors that use Chrome to access their web sites in the same way as other browsers.
Do enterprise tagging standards really help you get more accurate web analytics data? CMS Watch is offering some insights in its TrendWatch Blog. Phil Kemelor, contributing analyst at CMS Watch, concludes his post with a question worth considering: “Think about it: standard data collection drives standard reporting, which you then can base standard report consumer training, which can then drive enterprise-wide agreement about web analytics definitions and results. Makes a lot of sense to me…what do you think?”