Omniture is acquiring certain assets of Mercado, a leading search and merchandising solution provider. The web analytics giant wants Mercado’s technology and expertise to expand its solutions for site search and merchandising, particularly in the retail sector.
Ominiture and Mercado are hardly strangers. The Mercado solution is already integrated with Omniture SiteCatalyst through Omniture Genesis.
According to the company, it has been one of the most popular Genesis integrations because it can improve conversion by automatically increasing the relevance of site search results based on business analytics such as product popularity, affinity and revenue.
“The integration of Omniture SiteCatalyst with Mercado has had a significant upside on our conversion process,” said Patrick Byrne, CEO, Overstock.com. “Having these two companies come together makes tremendous sense for data-driven retailers.”