When Bango surveyed the Top 20 most trafficked PC websites (according to Nielsen Online), they found that half of these sites did not work well on leading mobile phones — despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago.

The problem is that PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites.

Many online businesses questioned by Bango admitted they do not know how much mobile-originated traffic is hitting their PC site. Bango’s research reveals that between 3-10% of on-line traffic to a PC website now comes from users entering web addresses on their mobile device.

Bango has responded to this significant trend by releasing a service called “Analytics for PCs”. This simple plug-in tool measures the actual number of mobile phone users hitting a PC website and provides detailed metrics of these mobile visitors including, the percentage of mobile traffic as a unique visitor count plus the country, network and device mobile users connect through. It provides the vital data needed by on-line brands to develop their mobile web strategy.

It’s not just iPhone users that are regularly accessing the internet from their phones. Researchers at IDC say that 1.3 billion people will connect to the Internet via mobile phones by end of 2008, and the vast majority of these mobile browsers are using mass market phones from Nokia, Samsung, Sony Ericsson and Motorola.

“Our figures indicate that up to 10 out of every 100 customers are now routinely entering web addresses from their phones and hitting a site designed only with PC users in mind, which results in a bad experience,” said Anil Malhotra, SVP of Marketing and Alliances at Bango. “Businesses should be asking now which handsets, countries and languages matter most to their business and developing a mobile strategy to match this.”

Some mobile network operators are routinely transcoding desktop websites to fit better on their subscriber’s phones. While this improves the formatting of PC web pages when viewed on a phone, it is no substitute for a properly designed mobile site, with thought given to relevant content, the right mobile feature set and easy mobile navigation. Made-for mobile websites generally have a simpler layout with content that’s relevant for a mobile user in the top slot on the home page.

Omniture is bringing its SiteCatalyst software to the Google Android mobile platform.

Appropriately dubbed Omniture SiteCatalyst for Google Android, it’s the
first online business analytics application for tracking web, mobile and video now available on Android Market.

“As a leading digital marketing agency, it’s critical that we constantly measure and understand the dynamics of our clients’ online marketing campaigns,” said Lance Neuhauser, executive vice president, strategy, Resolution Media, an Omnicom Media Group Company. “With mobile access to Web analytics reports, bookmarks and dashboards through Omniture SiteCatalyst for Google Android, we are always in touch and better informed with the marketing data and metrics that are critical to our clients’ success. With Omniture, we can now act more quickly to address opportunities and changing market needs, whether in the office or on the go.”

Omniture has been on a new product roll in recent months in a quest to give customers more options to receive real-time, remote access to their SiteCatalyst reports, bookmarks and dashboards for up-to-the-minute results of their online business.

In July, Omniture began providing SiteCatalyst reports to online marketers via their Internet-enabled mobile phone. In October, Omniture announced that marketers could begin receiving their web analytics reports and accessing their SiteCatalyst bookmarks and dashboards with a native application built specifically for the iPhone. SiteCatalyst for Google Android extends the innovation curve by giving marketers access to the same detailed information using mobile devices running Google Android.

Omniture SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers more quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is the foundation of the Omniture online marketing suite of applications.

“In a rapidly changing business environment, marketers need to be able to make decisions quickly to remain competitive,” said Aseem Chandra, senior vice president of product marketing at Omniture. “With this release, we continue to help our customers mobilize their marketing with on-the-go, real-time, on-demand access to analytics, further enabling our customers to make timely business decisions that can measurably impact marketing effectiveness and return on investment.”

SiteCatalyst for Google Android is a free application available to existing Omniture SiteCatalyst customers using their SiteCatalyst username and login. Customers may find and download the application to their mobile device by going to Android Market and scrolling through the “Productivity” category.