WebTrends has changed the format of its annual customer event to ensure attendees walk away with information and best practices tailored to their unique marketing and business objectives.
WebTrends Engage 2009 takes place April 7-9 at the Red Rock hotel in Las Vegas. Unlike traditional vendor-driven, sales-oriented customer conferences, Engage 2009 will emphasize:
* Customer participation and direction. Borrowing aspects of the increasingly popular unconference and barcamp models, WebTrends is asking potential attendees what they would like to learn about at the conference through ongoing conversations on social networking venues such as Twitter, Facebook, LinkedIN and on the Engage blog.
* Practical learning. Sessions and workshops will focus on solution-based ways to use analytics to optimize online and offline marketing, generate more revenue and generate new customers and business opportunities.
* Interactive learning environments. Smaller groups sessions, hands-on workshops and Flex gatherings will promote interaction among customers and presenters.
“Engage 2009 is much more than a three-day event in April. It’s months of interaction and learning among our customers, employees and partners on our blog and other online networks,” said Alex Yoder, CEO of WebTrends said. “The changing analytics landscape and tight economy require a different type of customer conference – one that lets marketers tailor the event to their unique needs, gain relevant insight from presenters and peers and drive greater business value from their marketing investments.”