Omniture might be integrating a function to measure the analytics of Twitter. Does that surprise you? About 5 million people are using the service, according to Forrester Research.
There’s a great review of Twitter Analytics possibilities over at CMS Watch. I won’t replicate that here. Suffice it to say that if Dell can generate $1 million in revenues from Twitter, it’s worth measuring.
Some great global analytics info from the recent compete.com newsletter.
Compete.com data from February 2009 shows that for the first time ever, Facebook overtook the top spot in Monthly Attention (time spent as a percentage of total time spent online by U.S. Internet users), commanding nearly 6% of all time spent online by Americans in the month of February.
Monthly Attention – Facebook, Yahoo, Google, MySpace
(The total time spent on a domain as a percentage of the total time spent online by all U.S. Internet users, February ‘07 – February ‘09)
Did anyone else notice the huge plunge Myspace has taken since early 07? Good for them, that site is a mess.
Looking for additional traffic? Don’t forget these drivers:
The Holiday Effect: Sending flowers on Valentine’s Day is not going out of style any time soon. The big flower sites saw a bump in February: ftd.com (5.3 Million visits) led the way, followed by proflowers.com (2.06 Million), 1800flowers.com (1.72 Million), and teleflora.com (942,000).
Event Seasonality: Racing season kicked off with a bang with the Daytona 500 in mid-February. Some new sites rose quickly in the ranks, including pepsifantasyracing.com (955,293 visits), and nhra.net (714,981). Meanwhile, nascar.com visits (14.22 Million) were up 96% month over month, and speedway.com visits (2.2 Million) increased 86%.
The Power of FREE: After the success of Denny’s Free Grand Slam breakfast day, some other popular eateries followed suit. Quiznos made it rain sandwiches in February on millionsubs.com, resulting in over 2 Million visits to the site. Rival Subway got in on the action at subwayfreshbuzz.com, growing month over month visits by 323% to 1.07 Million, and Jack-in-the-Box piggy-backed its unconventional Super Bowl ad with free drinks, fries, and other tasty offers at hangintherejack.com (1.06 Million visits).
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