8 KPI Rules for Web Analytics

Key Performance Indicators. There’s a lot of talk about them, but few truly understand them beyond the basics. Yet it’s vital, in many cases, to develop custom KPIs so you can make the most out of the data you’ve collected. Where to begin?

Avi Kaushik has eight good rules over at his blog. I like this one the best: “Using KPI’s that can tie back to the ‘old world’ and ‘traditional metrics’ and help you bring people to the current age.” I like it because it helps many who may be unfamiliar with web metrics get a better grasp on the concept. And that’s an admirable goal in a Web world, isn’t it?

Thanks, Avi, for putting out this great list!