Avoiding Report Surfing

Dennis Mortensen introduces a term called “report surfing.” He defines it as “an unfortunate behavior in the usage of Web Analytics tools and one of the greatest sins one as a Web analytics practitioner can do.” In essence, he’s talking about browsing the canned reports with no real agenda.

I agree. This is a sin. He also talked about how to avoid it. Click here to learn from his insights.

In the meantime, what’s your opinion? What are the most dangerous Web analytics sins?