On behalf of Jim Novo, the Web Analytics Association (WAA) and the University of British Columbia (UBC) Continuing Studies are pleased to announce and congratulate Bobby Hewitt, president, owner and director of conversion for Creative Thirst, on achieving the 2008 Jim Novo Award of Academic Excellence. Novo is the co-chair of the education committee for the WAA and a significant contributor to the UBC Award of Achievement in Web Analytics program.
The annual Jim Novo Award of Academic Excellence, launched in 2007, is designed to honor the graduate with the highest grade average over all four courses of the UBC Web Analytics program. Hewitt is the second honoree to receive this award of recognition, acknowledging his hard work in the program. The UBC Award of Achievement in Web Analytics teaches participants how to create and manage a web analytics program, including how to optimize the effectiveness of site content, customer support initiatives, online marketing initiatives and the usability of the interface and navigational structure.
As the president, owner and director of conversion for Creative Thirst (www.creativethirst.com), an interactive design agency that specializes in driving website visitors to take action to improve clients’ conversion rates, Hewitt’s interest in enrolling in the UBC program was to support his background in web design and marketing. He also aimed to develop a deeper understanding of the numbers behind the clicks to leverage more effective web design solutions for clients.
“The UBC Web Analytics course work was both insightful and challenging on many levels,” said Hewitt of the program. “I was most impressed with the overall approach to web analytics that it provided. The lectures and instructors provided insight from a technical side, a marketing side and even from the point of view of how to create a data-driven company culture, which I hadn’t thought of before the course. I also met some great people in several classes that I still keep in touch with through Facebook and Twitter.”
For those considering enrolling in the UBC Award of Achievement in Web Analytics program, Hewitt commented, “I highly recommend the program to all marketers and designers. In this day and age it’s becoming more and more important to produce measurable results. An understanding of how to interpret meaning from data is quickly becoming a necessary skill.”
The Jim Novo Award of Academic Excellence honors Jim Novo’s dedication, knowledge and volunteer time applied towards creation of the UBC Award of Achievement in Web Analytics program. For more information on the program, visit: www.tech.ubc.ca/webanalytics/.
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