Guava, Omniture Hook Up on Paid Search Campaigns and Analytics

Pan-European digital marketing agency Guava has partnered with Omniture SearchCenter to provide the management, reporting and optimization platform for its clients’ paid search marketing campaigns.

I like the act that Guava is being sensitive to the tough economic times. I also like the fact that they are seeing the value of web analytics to drive greater ROI. This is a time when web analytics will really shine.

Omniture SearchCenter can optimize SEM results across all the major search engines through a single interface. That means Guava can deliver keywords with improved impact by optimizing keyword bids based on actual conversions. Guava can measure the end-to-end conversions of its clients’ campaigns.

Will other agencies follow Guava’s lead?