Want to learn more about how to use Web Analytics and Multichannel Marketing?
Akin Arikan, a product strategist of Unica is going to discuss Online Marketing with WSRadio.com’s RSS Ray on August 26 at 1 pm Eastern, 10 am Pacific.
Arikan will discuss the topic “How to Use Web Analytics and Multichannel Marketing to Improve Your Results With Paid Search.” Listeners are promised a better understanding of paid searches and web analytics. Also, listeners will learn how to interpret data from web analytics and turn it into real world marketing strategies.
Arikan is product strategist for internet marketing at Unica, a provider of Enterprise Marketing Management software. He is responsible for ensuring customer satisfaction with Unica’s Web Analytics and internet marketing solutions. He also runs the popular blog Multichannel Marketing Metrics and has written the book “Multichannel Marketing: Metrics and Methods for On and Offline Success.”
Arikan is a great guy. I’ve spoken to him several times. Very knowledgeable. If you want to learn about Web Analytics as it relates to multichannel marketing, I’d highly recommend you listen in.