This entry was posted on Thursday, September 20th, 2007 at 12:47 pm and is filed under 2. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Introducing Web Analytics 2.0
You’ve heard of Web 2.0, so wouldn’t it stand to reason that Web Analytics 2.0 wouldn’t be too far behind? Avinash Kaushik is introducing the term this week and it’s a timely introduction. What is Web Analytics 2.0, you ask? Here’s Avi’s definition:
Web Analytics 2.0 is:
(1) the analysis of qualitative and quantitative data from your website and the competition,
(2) to drive a continual improvement of the online experience that your customers, and potential customers have,
(3) which translates into your desired outcomes.
What can I say? Brilliant. I’ll leave it to Avi to open up the details. Click here to read his blog entry called Rethink Web Analytics.
Leave a Reply
