Mixing Web Analytics with Affiliate Marketing

Webstat.com has launched a new affiliate program for its NextSTAT product line. This idea is to bring cooperative vendors together to provide web site owners with a complete marketing solution. Sound reminiscent of Eric T. Peterson’s recent strategic alliances with complimentary vendors, to some degree.

Dan Galbraith, President of Webstat.com LLC said: “We have become aware of the fact that web analytics by itself is only part of the solution. By developing strong business relationships with vendors that can provide interpretation of the data, paid listings management, SEO, prospect relationship management and other marketing tools we will be offering the best total web marketing solution in the industry.”

You can’t argue with Galbraith there. Web analytics is only where the game begins. It’s a vital part of Conversion Design. Without web analytics, Conversion Design would be difficult to measure. But, again, web analytics is only the baseline, the foundation from which to build online success.

Webstat’s new affiliate program is set up to offer cooperative vendors a real financial incentive to partner with NextSTAT. Affiliates will be set up by geographic territories and product specialties. The program is designed to give the affiliates a new revenue stream while emphasizing their marketing expertise. The affiliate organizations should expect additional revenue ranging from $130 to well over $2,200 per transaction.

I wouldn’t mind making $2,200 a pop for referring a company to another company, would you? It will be interesting to see the uptake of this new affiliate program. You gotta give some kudos to Webstat for thinking outside the box. What do you think?