TheNonProfitTimes is introducing its readers to web analytics with a primer that includes the usual definitions and free tool suggestions. What strikes me is that it’s opening the eyes of yet another audience. Soon the eyes of the entire web site owning world will be open to this technology. The ones who embrace it as more than a bunch of pretty graphics will be the winners in their conversion-boosting, optimization-seeking endeavors.
What other industries are yet unclear, but could benefit, from web analytics? Let’s spread the word.
Click here to read the article in the NPT.