Ominture Brings Site Catalyst to Google Android-Based Phones

Omniture is bringing its SiteCatalyst software to the Google Android mobile platform.

Appropriately dubbed Omniture SiteCatalyst for Google Android, it’s the
first online business analytics application for tracking web, mobile and video now available on Android Market.

“As a leading digital marketing agency, it’s critical that we constantly measure and understand the dynamics of our clients’ online marketing campaigns,” said Lance Neuhauser, executive vice president, strategy, Resolution Media, an Omnicom Media Group Company. “With mobile access to Web analytics reports, bookmarks and dashboards through Omniture SiteCatalyst for Google Android, we are always in touch and better informed with the marketing data and metrics that are critical to our clients’ success. With Omniture, we can now act more quickly to address opportunities and changing market needs, whether in the office or on the go.”

Omniture has been on a new product roll in recent months in a quest to give customers more options to receive real-time, remote access to their SiteCatalyst reports, bookmarks and dashboards for up-to-the-minute results of their online business.

In July, Omniture began providing SiteCatalyst reports to online marketers via their Internet-enabled mobile phone. In October, Omniture announced that marketers could begin receiving their web analytics reports and accessing their SiteCatalyst bookmarks and dashboards with a native application built specifically for the iPhone. SiteCatalyst for Google Android extends the innovation curve by giving marketers access to the same detailed information using mobile devices running Google Android.

Omniture SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers more quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is the foundation of the Omniture online marketing suite of applications.

“In a rapidly changing business environment, marketers need to be able to make decisions quickly to remain competitive,” said Aseem Chandra, senior vice president of product marketing at Omniture. “With this release, we continue to help our customers mobilize their marketing with on-the-go, real-time, on-demand access to analytics, further enabling our customers to make timely business decisions that can measurably impact marketing effectiveness and return on investment.”

SiteCatalyst for Google Android is a free application available to existing Omniture SiteCatalyst customers using their SiteCatalyst username and login. Customers may find and download the application to their mobile device by going to Android Market and scrolling through the “Productivity” category.