Peterson Partners Again

SEMphonic and Eric T. Peterson of Web Analytics Demystified “shook hands†to form a strategic alliance that aims to offer companies a complete web analytics solution.

“Our two companies address different aspects of the web analytics field. Web Analytics Demystified can help a business understand what they need to do to make web analytics a competitive advantage. SEMphonic can help many companies execute on that vision,†Peterson says.

“We are just flat out excited to be working with Eric,” SEMphonic’s President and CTO, Gary Angel says. “Maybe the best part of a partnership like this is the opportunity to learn from each other.â€

Clients can engage Peterson and his firm to develop a web analytics strategy and then engage SEMphonic to execute on that vision. Meanwhile, SEMphonic clients can engage Web Analytics Demystified to help build better processes to support their web analytics efforts.

I like the spirit of this partnership. It’s one of mutual understanding and mutual learning – a boon for clients of both companies. I’ve spoken with both Gary and Eric and they are both pros that bring a lot to the analytics table. Combining the knowledge of both these firms is a win for everybody.