Using Web Analytics to Impress Your CMO

As the evolution of online business analysis continues, web analysts, marketers, and other every day web analytics users are now applying best web practices to the entire business. However, users sometimes analyze metrics that are only meaningful to them or their small team. So how do you impress the CMO?

Today, web analytics go far beyond the traditional web metrics into areas such as cross-channel marketing, customer relationship management, Web 2.0 analysis and offline strategy. Breaking traditional web analytics boundaries, evoking new usages, and taking meaningful action on metrics is empowering marketers to get the attention of and impress their CMO.

Attend this webcast and join Jim Sterne, President of the Web Analytics Association, and Akin Arikan, Director of Segment Management for Unica Corporation, to learn how web analytics influence the entire enterprise and the invaluable lessons web analysts can teach CMOs.

Click here to register for this free seminar.