Netezza is hooking up with Semphonic to discuss market need and benefits of warehousing Web analytics and the strategic competitive positioning it helps organizations attain in an upcoming webinar.
Who: Gary Angel, president and CTO, Semphonic and Brad Terrell, VP & general manager, Digital Media, Netezza.
What: Warehousing Web Analytics–Transforming your Business with a Best-of-Breed Approach: In this webinar, Semphonic and Netezza will discuss how organizations can gain a market advantage. The panelists will explore the issues faced by organizations in traditional Web analytics reporting solutions and traditional data warehouse environments. This webinar will highlight the latest advances in Web analytics and data warehousing appliances, as well as how the two intersect to benefit an organization.
Key takeaways include:
– How to solve the core problems of warehousing Web analytics data: massive volume and high cardinality.
– How the lack of maturity and understanding around the use of Web analytics data influences decisions about data warehousing options.
– How the full-range of customer contact points extends beyond re-marketing.
– How information can be used at every stage of the online visitor lifecycle to drive more relevant conversations.
– The types of analysis enabled by data warehousing of Web analytics data and the business opportunities they create.
– Lessons for the digital media industry from other sectors on how to think about and use visitor/customer information.
When: Tuesday, August 25th, from 1:00 p.m. to 2:00 p.m. EDT.