Web Analytics and Enterprise Tagging

Do enterprise tagging standards really help you get more accurate web analytics data? CMS Watch is offering some insights in its TrendWatch Blog. Phil Kemelor, contributing analyst at CMS Watch, concludes his post with a question worth considering: “Think about it: standard data collection drives standard reporting, which you then can base standard report consumer training, which can then drive enterprise-wide agreement about web analytics definitions and results. Makes a lot of sense to me…what do you think?”