Web Analytics Association Launches Base Camp Workshop Series Providing Website Measurement Education for All Levels

The Web Analytics Association (WAA) today announced the WAA Base Camp, a series of one-day web analytics workshops that offer valuable information for newcomers, current practitioners and veterans alike, providing a solid foundation in website measurement, with authoritative course materials taught by industry experts.

The first workshop, “Introduction to Web Analytics,” is geared toward new web analytics professionals and managers, and provides a place to get grounded in the basics. Attendees learn the definition of web analytics and associated terms, how to get started, what to expect, necessary skills and technologies, and potential hurdles and hazards. The workshop provides a foundation and prepares attendees for the more advanced areas of analysis and optimization.

Yours truly will be teaching these workshops in Boston, Chicago and New York in August. Be sure to join me.

Click here to register.